Head of Mindset, Strategic Insights and Executive Editor, Americas, WGSN
Part trend-forecaster, part-futurist, Bell is a seasoned journalist with an in-depth knowledge of the consumer marketplace and mindset. Bell’s consumer expertise drives many of WGSN’s consumer advisory projects where she work closely with clients (ranging from CPG to Fashion) to create consumer roadmaps, personas, generational points-of-entry, and communication plans that result in sales ROI and social ROI. Bell is an international speaker (Cannes Lion, MoMA, Fast Company, NRF, Fashion Rio) and her opinion on the future consumer and macro trends has been quoted in numerous publications including: The Associated Press, Forbes, Wall Street Journal, and Business of Fashion. She was recently named PPA’s 2018 Business Writer of the Year.