Growing Greenhouse: taking a wellness brand from niche to scale
Monday, April 29, 2019
11:00 AM - 11:30 AM
In five short years, Greenhouse has evolved from a single neighbourhood juice shop in Toronto to a leading Canadian plant-based wellness brand.
Acting on an insight gleaned while living in Los Angeles – that health and pleasure need not be mutually exclusive – the Greenhouse team has built a brand that has flourished in the high-involvement wellness category. The leaders of Greenhouse's marketing team will share the insights they've picked up over five years as a direct-to-consumer wellness brand, and how they're translating the immersive experience they created for customers as a grassroots Toronto brand into new channels as they grow beyond their own stores and speak to shoppers across the country. And, of course, this session will be accompanied by organic, cold-pressed refreshments.