Keynote: How to drive sales without relying on price
Tuesday, April 30, 2019
9:30 AM - 10:15 AM
Yes, disruption is rampant in the shopper space, yet the most pressing challenge is an age-old and universal dilemma: how to drive volume and share, without getting trapped in a downward price spiral, sacrificing your brand's premium status.
Using Consumer Track intel from IMI's March 2019 Global and Canadian Consumer insights findings, and drawing on insight from their research into 1,000+ major brand case studies, Don Mayo will share what brands are doing right, to arm marketers with a more sustainable and effective shopper strategy that builds (rather than drains) brand equity along with sales.
This fact-based session will focus on
- Trends and realities of what is driving volume today – you may be surprised
- Investing in tried-and-true vs. new and shiny (online and social are neither new, nor shiny)
- 5 actions to take & 5 actions to avoid
- Engaging consumers > elevating their perceptions > driving action toward your brand
Managing Partner, Global