WGSN explains future youth: The Gen Z Equation
Tuesday, April 30, 2019
10:15 AM - 10:45 AM
Gen Z will become the single largest consumer group on the planet sooner than we think. Trend forecasters at WGSN examine how brands can create authentic, lifelong connections with a split generation that defies stereotypes and makes its own rules. Rather than speaking broadly to Gen Z, they have identified two micro-segments within the demographic that eat, shop and consume content differently. For those brands interested in speaking to this complicated cohort, it’s time to meet Gen We and Gen Me. Cassandra Napoli, Associate Editor at WGSN will unveil everything you need to understand about this next cohort of shoppers to better connect with them along the evolving path to purchase.