Finding the sweet spot: balancing brick-and-mortar & digital
Monday, April 29, 2019
2:00 PM - 2:30 PM
Hear how one of Canada’s leading retailers is successfully transitioning its shopping experience to reflect a holistic approach, balanced between instore, online and hybrid options aimed at the rapidly changing consumer landscape.
Susan O’Brien, Senior VP Marketing for Canadian Tire Corporation will outline how the iconic retailer has overhauled its e-commerce game while modernizing its still crucial instore experience, blurring the lines between brick-and-mortar and digital to provide shoppers with the range of options they seek in their increasingly busy lives.
Senior Vice President, Marketing
Canadian Tire Corporation Limited