Annie-Claude Dupuis

Director Sales Strategy & Shopper Marketing, Pfizer Consumer Healthcare

At PCH Canada, Annie-Claude is defining the Canadian OTC category strategies and the shopper marketing agenda. She is also creating and executing best-in-class shopper-based category management shelf strategies that grow both the category and their brands more profitably.

Annie-Claude began her career with Procter & Gamble in 2001 where she worked on some of P&G’s largest brands like Crest, Olay, Tide and Pampers and developed a true passion for leveraging shopper insight to deliver accelerated growth at retail. In 2008, she joined PepsiCo Foods Canada where she held various marketing and shopper marketing roles across multiple portfolios and continued to share her passion for unleashing the power of the brands to drive conversion at the “first moment of truth”.