Media iQ presents: an exclusive MiQ unlocked session
Monday, April 30, 2018
12:00 PM - 1:15 PM
Getting Into Motion: A Marketer’s Guide to Location-based Targeting*
With location-based targeting, marketers are now equipped technologically to bridge the gap between digital message and physical store visits. The goal of this session is to make sure brands are equipped technically and strategically. We’ll review the basics of how location-based targeting works, strategies for using it to accomplish campaign objectives, and how you can take the next step in using location data to inform marketing decisions.
*Advance sign up is required
VP, Research & Insights