The stopping power of design
Monday, April 30, 2018
10:15 AM - 10:45 AM
Shoppers are time-starved and bombarded by choices at the shelf, making it increasingly difficult to attract their attention in stores. How can a brand ensure shoppers pick up its products?
To help launch his first line of tasty pasta sauces on a minimal media spend – a challenge, considering how similar the pasta category looks – famed Quebec chef Stefano Faita tapped Lg2 to help design a brand and package that could stand out on shelf.
Faita and Lg2’s William Labelle break down the recipe for their design success