Agenda - Shopper Marketing Forum 2018
April 30 - May 1, 2018   •   Toronto

Agenda

Monday, April 30

8:00 AM

Registration & continental breakfast

Court/Loft1/Loft3/Gallery

9:15 AM

Co-chairs opening remarks

Court

9:30 AM

Keynote: How Walmart is building out its omnichannel strategy

Court

Featuring:

Daryl Porter
VP, Omni-Channel and Online Grocery
Walmart Canada Corp.

10:15 AM

The stopping power of design

Court

Featuring:

Stefano Faita
Chef
Entrepreneur

William Labelle
Strategist, Design
LG2

Shopper marketing in the age of personalized experiences

Loft 1/2

Featuring:

Jesse Gilbert
Director of Strategy and Innovation
TracyLocke Canada

10:45 AM

Networking break

11:00 AM

Regaining parent's trust in store (and beyond)

Loft 1/2

Featuring:

Sharon Vinderine
Founder
PTPA MEDIA

From cereal to socks: Why General Mills dips its toes in fashion

Court

Featuring:

Tiffany Carver
Integrated shopper marketing solutions, director
General Mills Canada

11:30 AM

Testing in a virtual (reality) world

Court

Featuring:

Anne Stephenson
Partner
Explorer Research

30 Minutes with a retailer: Loblaws

Loft 1/2

Featuring:

Wes Brown
VP, Brand Marketing Retail
Loblaw Companies Limited

12:00 PM

Lunch

Court/Loft1/Loft3/Gallery

Lunch-and-learn roundtables

Mezzanine

Featuring:

Wes Brown, Table host
VP, Brand Marketing Retail
Loblaw Companies Limited

Tiffany Carver, Table host
Integrated shopper marketing solutions, director
General Mills Canada

Sean Claessen, Table host
EVP, strategy and innovation
Bond Brand Loyalty

Andrea MacDonald, Table host
Sales Leader
Twitter Canada

Milind Shirke, Table host
Managing Director
Ethos Communications Inc.

Media iQ presents: an exclusive MiQ unlocked session

Sponsored by

Studio

Featuring:

Robert Jones
VP, Research & Insights
Media iQ

1:15 PM

From e-commerce to s-commerce: the new way of buying

Court

Moderating:


Bree Rody-Mantha
Reporter
Strategy

Featuring:

John Fanous
Enterprise Client Development
Google

Sam Galanis
Industry Manager of Retail and Restaurants
Facebook Canada

Andrea MacDonald
Sales Leader
Twitter Canada

2:00 PM

The changing face of loyalty: Key findings from Bond's The Loyalty Report 2018

Court

Featuring:

Sean Claessen
EVP, strategy and innovation
Bond Brand Loyalty

Olivia Lorrimer
Director of Decision Sciences
Bond Brand Loyalty

2:30 PM

Networking break

Court/Loft1/Loft3/Gallery

2:45 PM

Quantifying the new path to purchase: Crafting an ROI structure for an evolving shopper marketing world

Court

Featuring:

Aslam Ghori
VP, Marketing Effectiveness
Nielsen

3:30 PM

Keynote: Embracing start-up culture: How Unilever broke the product development cycle

Court

Featuring:

Sarah Callaghan
Hair Care Category Marketing Lead
Unilever Canada

4:15 PM

Co-chairs' Day 1 wrap-up

Court

4:30 PM

Pre-show cocktails

Loft 3/4/5

5:00 PM

Strategy's 6th annual Shopper Innovation Awards

Loft 1/2

Featuring:

Sandy Marshall, Host
Partner
Norman Howard

6:00 PM

Post award show cocktails

Loft 3/4/5

Tuesday, May 1

8:30 AM

Registration & continental breakfast

Court/Loft1/Loft3/Gallery

9:25 AM

Co-chairs' opening remarks

Court

9:30 AM

Keynote: IMI's strategy to increase your marketing budget by more than 40%

Court

Featuring:

Don Mayo
Managing Partner, Global
IMI International

10:15 AM

How to hack your product development process

Court

Featuring:

Jake Bronstein
Head of Commerce Sprints
Buzzfeed Canada

10:45 AM

Networking break

Court/Loft1/Loft3/Gallery

11:00 AM

Cracking the Quebec code

Court

Featuring:

Christian Bourque
Executive Vice President & Partner
Leger Marketing

Optimizing packaging for an online/offline world

Loft 1/2

Featuring:

Mike Moussallem
Partner
Explorer Research

11:30 AM

30 Minutes with a retailer: Longo's

Loft 1/2

Featuring:

Robert Koss
Director, Consumer Promotions
Longo's

Mythbusting: Getting ahead of the Gen-Z shopper

Court

Featuring:

Dominic Smith
Writer and editor
Idea Couture

Martin Williams
SVP of Strategy
Idea Couture

12:00 PM

Lunch

Court/Loft1/Loft3/Gallery

Lunch-and- learn roundtables

Mezzanine

Featuring:

Adrienne Cardy, Table host
Director
The Explorer Group

Phillip Haid, Table host
Co-Founder and CEO
Public

Marina Laven, Table host
Research Management Director
Sklar Wilton & Associates

Don Mayo, Table host
Managing Partner, Global
IMI International

Colin Milner, Table host
CEO
International Council on Active Aging

1:15 PM

Meeting the shopper needs of an aging demo

Court

Featuring:

Colin Milner
CEO
International Council on Active Aging

2:00 PM

Getting the most bang for your digital buck in-store

Loft 1/2

Featuring:

Patrick Lavallee
Operation Marketing Manager
Sports Experts

Brand activism: How to navigate the current political and cultural landscape to engage (not turn off) consumers

Court

Featuring:

Phillip Haid
Co-Founder and CEO
Public

2:30 PM

Networking break

Court/Loft1/Loft3/Gallery

2:45 PM

The techy future of retail

Court

Featuring:

Peter Nashed
National Retail Innovation Lead
DELOITTE

3:15 PM

Keynote: What does AI mean for retail?

Court

Featuring:

Susan Salib
Software Client Lead
IBM

4:00 PM

Closing remarks

Court