Advisory Board Members
Director Shopper Marketing, Pfizer Consumer Healthcare
At PCH Canada, Annie-Claude is defining the Canadian shopper marketing agenda and ensuring shopper marketing innovations are integrated into the complete customer experience. She's also creating and executing best-in-class shopper-based category management shelf strategies that grow both the category and their brands more profitably.
Annie-Claude began her career with Procter & Gamble in 2001 where she worked on some of P&G’s largest brands like Crest, Olay, Tide and Pampers and developed a true passion for leveraging shopper insight to deliver accelerated growth at retail. In 2008, she joined PepsiCo Foods Canada where she held various marketing and shopper marketing roles across multiple portfolios and continued to share her passion for unleashing the power of the brands to drive conversion at the “first moment of truth”.