April 30 - May 1, 2018   •   Toronto

Advisory Board

Advisory Board Members

Siew Tan

Manager, In Store Experience, Hershey Canada

Siew Tan has over 19 years’ experience managing in-store demonstrations, merchandising and media programs in-house at retailers across Canada. She worked with News Marketing Canada for over 11 years, managing Walmart Canada in-house demonstrations, merchandising and media programs, Overwaitea Food Group and Calgary Co-op. Subsequently, Tan joined Mosaic Experiential Marketing where she managed the Loblaw Companies Ltd business in-house, as well as several new initiatives with Canadian Tire Financial, The Home Depot and Rexall Pharmaplus. With a strategic move to become better versed on the client side, Tan joined Mondelez where she worked in the Product Supply as well as Continuous Improvement teams to gain a more well-rounded business perspective. Most recently, Tan has joined Hershey Canada as the Shopper Experience manager where she hopes to leverage her experiences to drive key Shopper marketing and merchandising programs across Canada


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