Advisory Board Members
Account Director, Behaviour Inc.
Matthew Diamond has a wealth of knowledge garnered on the client and agency side in his two decades of experience in the marketing world. Currently as EVP, he leads the Mosaic Toronto office in Liberty Village, overseeing all integrated marketing services, including Hunter Straker, the Shopper Agency that Mosaic acquired...Click here for more
VP Managing Director, TracyLocke Canada
Jason Dubroy is one of Canada's most prominent omnichannel marketing experts. In 2011 He founded ShopperDDB, a division of DDB Canada. In 2015, they became the Canadian office of TracyLocke, the integrated shopper marketing practice of the DDB global network, specializing in shopper analytics, retail technology, and A.I. integrated marketing...Click here for more
Director Shopper Marketing, Pfizer Consumer Healthcare
At PCH Canada, Annie-Claude is defining the Canadian shopper marketing agenda and ensuring shopper marketing innovations are integrated into the complete customer experience. She's also creating and executing best-in-class shopper-based category management shelf strategies that grow both the category and their brands more profitably.
Annie-Claude began her career with Procter &...Click here for more
Vice-President- General Manager, North American Biscuits, Weston Bakeries
Andrea Hunt is Vice President Marketing/ CMO at Weston Bakeries. Andrea joined Weston in 2016 to help reinvigorate the business and lead a an ambitious organizational transformation to move the portfolio from supply-driven to consumer-led.
Prior to Weston, Andrea helped drive growth at industry leading companies including CIBC,...Click here for more
VP, Strategic Planning, Harbinger Communications
Jennifer Lomax is an experienced marketer and business consultant with a passion for enabling better decisions and measurable results for clients across all sectors and scale.
As head of strategic planning with aging consumer consultancy, Age of Majority, and marketing to women agency, Harbinger, Jen leads all research and planning efforts,...Click here for more
Vice President Marketing, Metro Ontario Inc.
Nancy Modrcin is the VP, Marketing for Metro Ontario Inc. where she is accountable for leading all elements of the marketing function for both the Metro and Food Basics retail banners. She leads a team that oversees brand strategy, shopper marketing, advertising, digital, customer experience and public relations. She has...Click here for more
Director, Marketing, Merchandising and Food, Couche-Tard
Sophie Provencher has more than 20 years of experience in the retail package good industry. She was recently appointed Marketing, Merchandising and Food Services Director at Couche-Tard, leader in the convenience store industry. Mrs. Provencher also held senior team leader positions on a national basis in sales, merchandising, trade marketing...Click here for more
Senior Director Marketing & Sales Strategy, PepsiCo Canada
Nancy Rooney is an International MBA graduate with over 15 years of experience working on global brands such as Pepsi, Quaker, Tostitos, Reebok, Cadburys and Coca-Cola.
She is currently the Senior Director of Strategy & Marketing for PepsiCo Canada, partnering with strategic foodservice customers to drive business growth. Previous to that,...Click here for more
Manager, Shopper Engagement, Hershey Canada