Session - Shopper Marketing Forum 2017
May 3-4, 2017   •   Fairmont Royal York

Session

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Trend to shelf: Building an innovation strategy

Thursday, May 4, 2017
11:15 AM - 12:00 PM
Concert Hall

It’s getting increasingly difficult to break through the clutter and have your brand stand out, but it’s a challenge that can be – and has been – met with clever innovation strategies. From new flavours to pack design, this discussion will tap into how top brands have collected new insights and leveraged them to bring new products to market – gaining space at shelf and in consumer baskets.


Moderating:


Harmeet Singh
Editor
strategydaily


Featuring:


Vijiti Dixit
Director Marketing
Hershey's

Andrew Oosterhuis
VP Marketing
Labatt Breweries of Canada

Simon Small
VP, Marketing
Ultima Foods Inc

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