Session

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Keynote: Walmart Canada’s omnichannel journey

Wednesday, May 3, 2017
3:30 PM - 4:15 PM
Concert Hall

Walmart Canada is aggressively pursuing its digital transformation to deliver on its fundamental "Everyday Low Price" model and to acknowledge the increasing roles that convenience and experience have on the value equation. In this session, Daryl Porter will share how the retailer is building an omnichannel business that leverages physical stores, technology, analytics and – most importantly – people. He will also touch on learnings from international cousins and will explore the changing media ecosystem and how CPG brands and shopper marketing professionals can best arm themselves for the future.