Session - Shopper Marketing Forum 2017
May 3-4, 2017   •   Fairmont Royal York

Session

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Setting KPIs for your loyalty program

Thursday, May 4, 2017
10:30 AM - 11:00 AM
Concert Hall

Typically companies view loyalty programs as a cumbersome cost centre. But a loyalty program rooted in strategy that has the organization and the customer as the focal point can convert itself not only into a lucrative revenue stream, but also a meaningful program that customers can stand as advocates for. Through lens of the company – including the CFO – and the customer, Jeff Berry will explore the nuances of setting up a successful loyalty program against robust KPIs and the questions brands should be asking.


Featuring:


Jeff Berry
Sr. Director
Global Solutions

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