Session - Shopper Marketing Forum 2017
May 3-4, 2017   •   Fairmont Royal York

Session

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The e-commerce boom: It’s not too late to be early

Thursday, May 4, 2017
12:00 PM - 12:30 PM
Concert Hall

Analysts project that the majority of total retail growth in Canada through 2020 will come from e-commerce. As consumers rapidly change how they discover, evaluate and purchase products, the traditional ways that marketers engage with their customers offline may not organically lead to success online. In fact, e-commerce has proven to be a disruptive environment where challenger brands can establish category leadership relatively quickly. This session will examine how the quickly evolving retail landscape in Canada impacts consumer preferences and shopping behaviors, while also outlining some approaches that can help marketers win and drive growth via e-commerce.  


Featuring:


Tamir Bar-Haim
Country Manager, Advertising
Amazon

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