Session
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The human advantage in shopper marketing
Thursday, May 4, 2017
3:00 PM - 3:30 PM
Concert Hall
Tech and data are now commonplace for developing actionable insights and executing measurable shopper marketing programs. But the simple fact is, shoppers are people, not machines. In this inspiring session, Geometry Global’s Phil White will outline the key principles for next generation shopper marketers to tap into culture and maintain “the human advantage” in their strategies, illustrated with Effie Award-winning cases.
Featuring:
Phil White
Head of Strategy
Geometry Global