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Keynote: The great disruptors
VR, AR, AI, blockchain, bitcoin – it will all have a crucial impact on the way consumers search in store, use products and services and buy. Retail guru John Torella will dive into these great technological disruptors that will change your business and leave you with a deeper and more insightful understanding of the need to rethink your go-to-market strategies and programs for the future. Pain or gain – it’s up to you.
Keynote: What’s in store for the path-to-purchase?
People are fundamentally shopping differently today than they used to just five years ago. Canadian consumers are taking fewer trips to the store and changing the traditional path to purchase and offering fewer chances for retailers and manufacturers to engage. With the shopper journey shifting, it’s time to find new ways to connect with consumers - whether it’s pre, during or post-sale. From non-traditional retailers to digital to health and wellness trends, Nielsen’s Carman Allison breaks down what marketers must understand – and embrace – when it comes to how Canadians are shopping.
Keynote: Success in today’s cheaper/faster economy
Consumers, customers and brands a like all are demanding for 'cheaper/faster' with the hopes of 'better'. We all know continued price discounting can destroy brand equity and long-term value so what do brands need to do today?
IMI’s Don Mayo will use research completed in April 2017 along with case studies from 2016/17 to explore today’s "pricing" realities and what it takes to drive brand relevance and share. Don will share the essential steps to engage and activate the shopper to win in the immediate, mid and long-term.Keynote: Walmart Canada’s omnichannel journey
Walmart Canada is aggressively pursuing its digital transformation to deliver on its fundamental "Everyday Low Price" model and to acknowledge the increasing roles that convenience and experience have on the value equation. In this session, Walmart Canada's Daryl Porter will share how the retailer is building an omnichannel business that leverages physical stores, technology, analytics and – most importantly – people. He will also touch on learnings from international cousins and innovating to solve the ecommerce challenges facing retailers across our unique Canadian landscape and will explore the changing media ecosystem and how CPG brands and shopper marketing professionals can best arm themselves for the future.
The e-commerce opportunity
We all know e-commerce presents significant opportunities for Canadian brands and retailers, but how should it be leveraged best? Mark Baltazar will share for the first time results from BrandSpark’s Canadian E-commerce Shopper Study. Dive deep into insights about how Canadian shoppers discover, consider and ultimately purchase CPG products online, plus much more.
How do Canadians truly feel about online grocery?
Sobeys, Loblaw, Walmart, and Metro are all testing various online grocery services, while emerging start-ups continue to innovate new ways to shop. To capitalize on these new touch points, there’s a need to identify how to redefine interactions with shoppers. This session will delve into proprietary research from Kantar and examine how Canadians are already using digital as part of their grocery shopping process, and anticipate how these services are going to impact on our shopper connections in the coming years.
Winning with omnichannel: Leveraging advanced analytics and artificial intelligence (AI) to compete in today’s retail landscape
It's more critical than ever to be where the shopper is and today, that means getting online and getting social. During this lively exchange, experts from YouTube, Twitter and BuzzFeed will offer insights into how brands and retailers can best use their platforms to stand out and deliver results. With the onslaught of Alibaba, the exponential growth of Amazon and other pure online retailers, the Canadian retail market was forced to “go global” overnight. The market polarization has become even more pronounced with the dominance of the discount store and the growth in the luxury segment. To stay ahead of this disruption, retail executives need to understand not only what’s driving their customers’ behaviour but also provide a more seamless consumer experience.
Deloitte’s recently released 2016 Omnichannel Customer Experience Index measured 200 North American retailers along the path to purchase. Join Deloitte’s Jennifer Lee as she reveals the key findings of the study and discusses the best practices for implementing an omnichannel strategy.The media trifecta
It's more critical than ever to be where the shopper is and today, that means getting online and getting social. During this lively exchange, experts from YouTube, Twitter and BuzzFeed will offer insights into how brands and retailers can best use their platforms to stand out and deliver results.
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