Advisory Board Members
Director Shopper Marketing & Shared Services, Maple Leaf Foods
Maple Leaf Foods, Erin Desjardins (ne. McCarthy) , oversees the strategy and execution of all Maple Leaf promotions, account-specific activations and the output of the internal studio team. Erin joined Maple Leaf Foods (MLF) in 2014, and quickly made a step-change; streamlining the shopper strategy and elevating MLF’s master brands in the eye’s of the shopper and key customers. Prior to joining MLF, Erin held various roles across agencies, starting as an Account Coordinator, and working her way to Director of Client Services. Erin has a passion for the work she does and is relentless when it comes to doing what is right for the company, brand, customer and shopper. Most recently, Erin sat on the 2016 PROMO! Awards judging panel where along with her peers, she honoured Canada’s best in class programs.
Speaking at: Building the shopper department