Advisory Board Members
VP, TracyLocke Canada
Jason Dubroy is one of Canada's most prominent shopper marketing experts. In 2011 He founded ShopperDDB, a division of DDB Canada. In 2015, they rebranded to become the Canadian office of TracyLocke, the integrated shopper marketing practice of the DDB global network.
He helped found the Shopper Marketing Forum in 2010 and was its co-chair in 2011. He began his career in various roles at the Quaker Oats Company of Canada. Prior to joining TracyLocke he worked in progressive positions at a number of leading Canadian marketing agencies, and has provided international marketing and sales insight to tier-1 organizations across North America including Johnson & Johnson, Maple Leaf Foods, Kraft, Adidas, American Express, Apple, Revlon, Mattel, Energizer, GSK, Loblaw Companies Ltd, Microsoft, Metro Inc., Molson-Coors Brewing Co., Universal Studios, and Future Shop.
Jason is a frequent speaker and industry panelist on shopper marketing, retailing, promotional marketing, recessionary retailing and consumer insight. He provides retail analysis for CTV News, and been frequently quoted in The Globe and Mail, The Toronto Star, Strategy Magazine, Marketing Magazine, Canadian Grocer, and Retail Online Integration Magazine.