Mark Baltazar

EVP and Partner, Research Manager

BrandSpark International

Mark is a passionate consumer and shopper insights professional with 13 years of experience in the field.

Mark started his insights career at Cara Operations, leveraging the power of insights to help some of Canada’s largest restaurant brands position themselves for growth.

As a partner in BrandSpark International, Mark continues to uncover strategic insights that help his clients understand the inner-workings of why consumers and shoppers behave the way they do. Working with many of today’s leading Canadian and global brands, Mark helps his clients increase the ROI of their marketing dollars by applying BrandSpark’s brand strategy, marketing ROI and innovation approaches to uncover strategic insights that drive results.

Mark is currently working with many clients helping them understand how the new economy and media landscape is changing how shoppers and consumers engage with brands along the path to purchase.

A sought-after speaker delivering actionable insights based on the extensive work that he has done on shopper buying habits and consumer behaviour, Mark inspires audiences with his engaging approach and in-market case studies.

Speaking at: Luncheon Roundtables