Jeff Kaldahl

VP, Strategic Retail Accounts

Chango

Jeff Kaldahl has many years of experience in brand, direct, and digital marketing. He started his career within the advertising agency world work at Bozell, McCann Universal, Foote, Cone and Belding, and TBWA/Chiat Day. During his tenure with these agencies he worked on both brand and direct sides of the business with clients such as AT&T, Coors, Nestle, Nissan, Microsoft, Infinity, Absolute Vodka, Kohll’s, Crate and Barrel, Hayneedle.com and as well as many others. During his tenure at both McCann and FCB in San Francisco he was educated in the digital revolution that was beginning in the bay area working with and consulting with many start ups. Kaldahl decided to leave the advertising side of the business to migrate over to the client side and ran all international marketing for a bio-tech start-up. He returned to the agency side, where he was in charge of account management for a direct response agency. His client roster included Comcast, Cox Communications, American Express, Time Warner, AT&T, Blue Cross and Blue Shield and Fidelity. Kaldahl's intimate understanding of the ad tech solution marketplace and the application of those technologies in marketing strategies began at Dotomi (now Conversant) and continues on at Chango. Kaldahl is a well rounded marketer and is well respected in the digital community for thought leadership and practical application of technology to marketing.

Speaking at: Luncheon Roundtables