Shelagh Stoneham

Senior Vice President, Marketing

Shoppers Drug Mart

Shelagh Stoneham is senior vice president, marketing, Shoppers Drug Mart Corporation.

Shoppers Drug Mart is Canada’s leading health, beauty and convenience retailer, with more than 1,240 full-service retail drug stores across Canada and $11.1 billion in sales in 2013. Shoppers Drug Mart has successfully leveraged its leadership position in pharmacy and its convenient store locations to capture a significant share of the market in front store merchandise, including over-the-counter medications, health and beauty aids, cosmetics and fragrances, seasonal products and everyday household essentials.

As SVP, marketing, Stoneham’s key accountabilities include: brand, consumer and marketing strategy, development of brand identity and essence, customer experience, customer relationship management, digital development, leading multi-channel design including store and visual merchandising, advertising, agency management, marketing creation, media planning and investment.

Prior to joining Shoppers Drug Mart in 2014, Stoneham was SVP and general manager, brands & marketing communications, Rogers Communications, a position she held since2007.

Stoneham is a dynamic and innovative senior marketing leader with tremendous experience and success optimizing shareholder value for top tier organizations. She is highly collaborative, equally skilled at creating, building, and revitalizing brands as developing, inspiring, coaching and managing strong professional teams.

Her experience spans a broad range of sectors including telecommunications, packaged goods, retail, high tech, airline, brand-name and over-the-counter pharmaceuticals. Stoneham is an award-winning brand thought leader with a relentless drive for innovation and excellence. She serves as Canadian chair of the Alliance for Audited Media North America (formerly Audit Bureau of Circulation North America), vice chair of the North American board, and is a director of the Amalco Board (formerly PMB and NadBank). 

Speaking at: 30 minutes with a Retailer: Shoppers Drug Mart