Dan Howe

Chief Marketing Officer

Overwaitea Food Group

Dan Howe has been working for over 20 years in the CPG and retail industry. Having worked in both research, category management and marketing, he brings a wide perspective to his role at Overwaitea Food Group. Howe is responsible for marketing for Overwaitea’s five banners (Save-On-Foods, Price Smart, Coopers, Overwaitea, Urban Fair), communicating to its more than 14,000 employees and managing the More Rewards loyalty business. Developing a win-win partnership with vendor sales and marketing organisations is the goal of Overwaitea as it further develops its shopper marketing programs. 

Speaking at: Best In Class Shopper Marketing from Around the World; 30 Minutes with a Retailer: Overwaitea Food Group