30 Minutes with a Retailer Sign-ups

Don't miss this opportunity to have your questions answered and learn how your brand can benefit from strategic partnerships with these leading Canadian retailers.

*** Please e-mail your full name, title and company to the corresponding session to book your spot. You will be notified if the session is full. ***

Unfortunately, retailers will not be permitted to attend these sessions.

David Thorpe
GM, Marketing
London Drugs

April 22, 2 PM - David Thorpe will discuss the shopper marketing strategy of Western Canadian retailer, London Drugs, and he will shed light on how your brand can get involved in partner programs.

RSVP: smfcustomercarelondondrugs@brunico.com

Gino Plevano
Sr. Director, Digital
Metro

April 21, 1 PM - Gino Plevano will reveal the latest developments in Metro's digital ecosystem, and he will address how your brand can be a part of it.

RSVP: smfcustomercaremetro@brunico.com

Wes Brown
Senior Director, Brand Marketing, Retail
Loblaw Companies Limited

April 21, 2 PM - Back again by popular demand, Wes Brown will share his vision for successful collaboration with manufacturers, and will answer your burning questions.

RSVP: smfcustomercareloblaw@brunico.com

Shelagh Stoneham
SVP, Marketing
Shoppers Drug Mart

April 22, 10 AM - Meet Shoppers Drug Mart's SVP Marketing, Shelagh Stoneham as she addresses the retailer's latest shopper marketing initiatives and explains how your brand can benefit from getting involved.

RSVP: smfcustomercareshoppers@brunico.com

Dan Howe
VP, Marketing, Communications & Loyalty
Overwaitea Food Group

April 22, 11 AM - Representing western Canadian retail, Dan Howe will discuss some of the shopper marketing initiatives that are driving success across Overwaitea's five banners, and he will share his strategy for building a win-win partnership with vendor sales and marketing organisations during the retailer's 100th year.

RSVP: smfcustomercareoverwaitea@brunico.com

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Working with retailers

J&J and SDM's partnership strategy

Catalina Leyva
Shopper Marketing Manager
Johnson & Johnson

Maria Maynard
Marketing Manager – Personal Care
Shoppers Drug Mart

Strong collaboration between retailers and manufacturers results in customized shopper marketing programs that boost loyalty and ROI. Discover how Johnson and Johnson has built a long-term partnership with Shoppers Drug Mart to create and execute integrated programs that resonate with core customers and drive engagement in-store and through multiple touch-points, increasing market share for both powerhouse brands. Our speakers will invite your questions in this interactive session.

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The store of the future

What retail reinvention will mean for brands and shoppers

Tim O'Connor
Vice President
RetailNet Group

As the retail landscape rapidly transforms, brands and retailers must prepare for a strategic regeneration to address the drivers of change that are making stores less relevant.

Tim O'Connor, VP at Waltham, MA-based RetailNet Group, will take us on a provocative journey into the future as he shares his vision of brick and mortar stores of the next decade, and explains what the inevitable revolution of retail will mean for brands and shoppers.

O'Connor is an industry analyst and strategist for leading retailers and manufacturers and he is practice leader of RNG's digital capability radar service that analyzes the technologies that are transforming retail.

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Lunch n' Learn

Join an industry expert for an intimate round table luncheon discussion. Don't miss this chance to network, share ideas and discuss the issues that matter to you. Choose from a wide variety of table discussions, hosted by the expert of your choice.

Sign-up will take place on site at registration desk, on a first-come, first-served basis. If sessions are full, please make your way to the session room 15 minutes before the scheduled start time and if there is an extra spot available, we will do our best to fit you in.

Mark Baltazar: How shopper-generated content can amplify marketing and new product launches

Hailey Coleman: eCommerce and its impact on the future of retail

Alyson Gausby: Leveraging technology to create engaging customer-first experiences

Jean-Pierre Lacroix: Designing compelling at-purchase moments

David Peres: The intersection of mobile and shopper marketing

Cynthia Hishon & Bobby Singh-Randhawa: Partnering with retailers

Jeff Kaldahl: Enhancing digital shopper marketing with programmatic advertising

Lana Novikova & Paul Rosa: Emotional loyalty through personalized data and insight driven communication

Sheri Pearson: Why your shopper marketing dollars aren't working hard enough

Jed Schneiderman: Mobile and its impact on the in-store shopping experience

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Best In Class Shopper Marketing from Around the World

Jason Dubroy
VP, Managing Director
Shopper DDB

Dan Howe
VP, Marketing,
Communications & Loyalty
Overwaitea Food Group

Kristopher Matheson
Director, Shopper and
Customer Experience
Olson Canada

Siew Tan
Shopper Marketing Manager
Hershey Canada

What makes an outstanding shopper marketing program? To close the event, our panel of gurus will share their picks for the most impressive global work within a variety of different categories, and will explain why it works so well. You'll leave inspired by the best of the best.

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How to win in Québec

Unilever and Bob share what works now

Lynn Caiger
Sr. Shopper Marketing Lead
Unilever Canada

Dominic Prigent
Shopper Marketing Director
Bob

Claudéric St-Amand
VP, Creative and Strategy
Bob

Creating a shopper marketing program in Québec raises a complex set of challenges for brands and retailers alike. Discover how CPG giant, Unilever, works with Montréal-based Agence Bob and Québec retailers, Jean Coutu, Metro and IGA to create at least 30 annual campaigns for multiple brands including Dove, Axe, Hellman's, Knorr and Becel.

You will learn:

  • The unique characteristics of the Québec shopper and best practices for targeting them.
  • Case study examples of Unilever's successful shopper marketing programs with retailers in Québec.
  • When to adapt and when to create custom campaigns for the Québec market.
  • Tried and true shopper techniques of leading brands and retailers in Québec.
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    Keynote: Shopper psych

    Why Target missed the mark + who's getting it right

    Maxime Bourbonnais
    President
    MBA Recherche

    Dr Hugh Phillips
    President
    Phillips Foster & Boucher

    There's learning in failure. And from success. Examining the positioning and perception of Target's stores, in-store expert Dr. Hugh Phillips will analyse why the U.S. retail giant's hotly anticipated Canadian launch spectacularly collapsed, and will contrast that lesson with case studies of retail clients that are using in-store communication techniques with great success.

    Together with Montreal-based market researcher and psychosociologist Maxime Bourbonnais, Dr. Phillips, the author of The Cognitive Psychology of Shopping and In-store Marketing, will share fresh insights and tips for building powerful in-store messaging, based on understanding what makes people buy.

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    Emerging tech in the world of retail

    Nilesh Bansal
    CTO & Co-Founder
    Aislelabs

    Stéphane Bérubé
    CMO
    L'Oréal Canada

    Kristina Elkhazin
    Head of Industry for Retail
    Google Canada

    Jim Reynolds
    Director of E-Commerce
    Product management
    Indigo Books & Music

    Seth Stover
    Managing Director
    Wishabi

    With a plethora of ever-evolving technologies up for grabs, including iBeacons, digital flyers, AR apps, and Google Glass, to name but a few, marketers are finding new ways to up the ante in connecting with today's tech-savvy shopper. Find out how leading brands and retailers are integrating the latest gadgets into the shopping experience.

    Moderator

    Geoff Lee
    Group Creative Director
    Olson Canada

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    Keynote: Creating omni-channel content to build a seamless brand voice

    Suthamie Poologasingham
    Sr. Advisor, Digital & Omni-Channel, and Director of Research
    JC Williams Group

    Ethan Song
    Co-founder, CEO,
    and Creative Director
    Frank & Oak

    With the explosion of technology, shoppers are engaging with brands across multiple platforms, so creating a voice that bridges all channels gives retailers and manufacturers a significant edge. This session will kick off with winning strategies for adapting to the Omni-channel world and generating frictionless content to drive engagement, from guru, Suthamie Poologasingham.

    Ethan Song will follow by revealing how Montreal-based Frank & Oak has evolved from an online fashion start-up to a hip lifestyle brand with 1.6-million loyal customers across North America by building a seamless multi-platform voice, and he will share the latest shopper-centric strategies in-store and across all digital and mobile touch-points. Our speakers will close the session with a lively conversation.

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    Navigating the digital minefield to win shoppers

    Kevin Lund
    Managing Director, Global Retail Programs
    Perennial

    All too often, retailers and brands embark on digital initiatives that fail to make an emotional connection with customers. Illustrating with examples from his work with major retail clients, Perennial's Kevin Lund will discuss the art of weaving digital and social media into the shopping experience in a way that creates a continuous cycle of affirmation.

    Learn which common pitfalls to avoid and discover how to build powerful connections with shoppers by tapping into their digital behaviour, while maximizing ROI.

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    Keynote: Anthropology in the world of shopper marketing

    Using cultural insights to influence spending

    Graham Candy
    Strategist
    Fresh Squeezed Ideas

    Every decision we make is an act of culture, so digging deep into the underlying social and cultural drivers behind shopper behaviour is critical for growth-focused brands.

    Graham Candy, cultural strategist at Toronto-based Fresh Squeezed Ideas, will shed light on how anthropology can be used in the study and practice of shopper marketing and retailing, and will explain and illustrate through case studies with key clients, how brands and retailers can turn shoppers into buyers by uncovering powerful cultural insights.

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    Boomers, Gen X, millennials and Gen Edge

    What they value and how to reach them

    Caroline Fletcher
    VP & Head of Toronto
    The Sound Research

    Did you know that post-millennial shoppers look for marketing that reflects reality? Because of the sociocultural forces that have collectively shaped them, they don't respond to projected images of perfection like past generations have.

    Understanding the values of different generations is essential for brands and retailers – and if you don't act on what makes them tick, your competitors will.

    Caroline Fletcher, VP & head of The Sound Research,Toronto, brings to life the sociocultural values and motivations of boomers, Gen X, millennials and post-millennials (Gen Edge) and explains how to connect with each demo.

    Fletcher has conducted research internationally across multiple categories for some of the world's biggest brands and retailers. The Sound Research conducts strategic, qualitative research across Canada and around the world

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    LCBO's brand overhaul reaps in-store rewards

    Kerri Dawson
    VP, Marketing
    LCBO

    LCBO recently rejuvenated its image with a more content-rich web site, a new logo, a modernized store design in Toronto's Beaches, and a fresh brand vision: Let's get together.

    The shake-up - intended to bring a more fun and casual feel to the already best-in-class retail experience - is driving more shoppers to the web site and to stores. VP marketing Kerri Dawson will share the story behind the brand refresh and the latest shopper marketing success stories both in-store and online.

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    Inside the Mind of the Shopper

    Diana Lucaci
    Founder
    True Impact Marketing

    Shopper decisions are driven by emotion over 90% of the time, so understanding why they do what they do is critical to predict – and influence – retail behaviour.

    Diana Lucaci will delve into recent case studies to show how to use neuroscience to understand shopper behaviour, and to shed light on the impact of the omni-channel retail experience.

    As founder and CEO of Toronto-based True Impact, Lucaci uses neuroscience and biometrics research to help drive brand growth.

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    Retail Trends 2020: Staying Ahead of the Curve

    Carman Allison
    VP, Consumer Insights
    Nielsen

    In an ever-evolving retail landscape, manufacturers and retailers need to stay one step ahead of the game by responding rapidly to each new trend and opportunity in the market.

    Back by popular demand, Nielsen's VP consumer insights, Carman Allison will explore the emerging shopper and retail trends that will start to have an impact on the grocery business before this decade is out, and he will explain how and why you need to capitalize on them to make your business grow.

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    Introducing exclusive "30 Minutes With A Retailer"

    Still wondering how you can work more closely with retailers? The Forum's exclusive track of retailer briefings is back and better than ever.

    In these intimate, interactive sessions, we invite manufacturers and agencies to join some of Canada's leading retailers to share ideas for successful collaboration. Don't miss this rare opportunity to have your questions answered and learn how your brand can benefit from strategic partnerships with these category leaders.

    Wes Brown
    Senior Director, Brand Marketing, Retail
    Loblaw Companies Limited

    Back again by popular demand, Wes Brown will share his vision for successful collaboration with manufacturers, and will answer your burning questions.

    Dan Howe
    VP, Marketing, Communications & Loyalty
    Overwaitea Food Group

    Representing western Canadian retail, Dan Howe will discuss some of the shopper marketing initiatives that are driving success across Overwaitea's five banners, and he will share his strategy for building a win-win partnership with vendor sales and marketing organisations during the retailer's 100th year.

    Shelagh Stoneham
    Senior Vice President, Marketing
    Shoppers Drug Mart

    Meet Shoppers Drug Mart's new SVP marketing, Shelagh Stoneham as she address the retailer's latest shopper marketing initiatives and explains how your brand can benefit from getting involved.

    Gino Plevano
    Sr. Director, Digital
    Metro Inc

    Senior director, digital, Gino Plevano, will revel the latest developments in the retailer's digital ecosystem, and he will address how your brand can be a part of it.

    David Thorpe
    GM, Marketing
    London Drugs

    David Thorpe will discuss the shopper marketing strategy of Western Canadian retailer, London Drugs, and he will shed light on how your brand can get involved in partner programs.

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    Shopping is changing. Are you ready?

    Find out what's working now ... and what's next

    Shoppers are changing their behaviour faster than you can Google retail reinvention. Myriad influences, from mobile to social to big data, are having an impact that goes beyond evolution, bordering on mutation.

    At Canada's biggest annual Forum for shopper marketers, you'll learn how brands and retailers are navigating the new trends and deploying the new tools along the path to purchase.

    From intimate briefings with some of Canada's top retailers to keynotes with experts from around the globe to discovering new research findings, technology, loyalty data advances, case studies and consumer trends - Shopper Marketing Forum will have it all. The Forum will also play host to the Shopper Innovation Awards, a showcase of the most ground-breaking programs in Canada, with a focus on brand and retailer collaboration.

    Don't miss this intense shopper marketing bootcamp experience. Whether you're on the retail, manufacturer, agency or partner side of the path to purchase, SMF packs in everything – and everyone – you need to know to up your shopper game.

    Register now to take advantage of the early bird rate! (expires Dec. 15, 2014)

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    Keynote: Transforming shopper insights into business strategies

    Measuring purchase behaviour can be a challenging business for retailers and manufacturers alike, but it is vital for building customer loyalty and creating a personalised shopping experience. Citing examples from his work with brands and retailers including UK grocery powerhouse, Tesco, and US retailer, Kroger, dunnhumby's global CEO, Simon Hay will explain where opportunities for measurement lie in big data and will divulge how analyzing measurement can drive powerful synergies between vendors and retailers. Discover how to use the data and insights gleaned from measurement to make critical decisions for your business.

    Simon Hay
    Global CEO
    dunnhumby


    Now based in the UK, Hay has more than 20 years experience with dunnhumby. He worked with Tesco for seven years, managing the ground-breaking Clubcard loyalty scheme, and also led dunnhumby's expansion into the US through a partnership with Kroger. Customer science company and big data pioneer, dunnhumby (now a subsidiary of Tesco), is currently working with Metro in Canada to improve loyalty through more customer-centric strategies.

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    Presented By

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    Presenting Sponsor

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    Silver Sponsors

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    Exhibitors

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