Shopping is changing. Are you ready?

Find out what's working now ... and what's next

Shoppers are changing their behaviour faster than you can Google retail reinvention. Myriad influences, from mobile to social to big data, are having an impact that goes beyond evolution, bordering on mutation.

At Canada's biggest annual Forum for shopper marketers, you'll learn how brands and retailers are navigating the new trends and deploying the new tools along the path to purchase.

From intimate briefings with some of Canada's top retailers to keynotes with experts from around the globe to discovering new research findings, technology, loyalty data advances, case studies and consumer trends - Shopper Marketing Forum will have it all. The Forum will also play host to the Shopper Innovation Awards, a showcase of the most ground-breaking programs in Canada, with a focus on brand and retailer collaboration.

Don't miss this intense shopper marketing bootcamp experience. Whether you're on the retail, manufacturer, agency or partner side of the path to purchase, SMF packs in everything – and everyone – you need to know to up your shopper game.

Register now to take advantage of the early bird rate! (expires Dec. 15, 2014)

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Keynote: Transforming shopper insights into business strategies

Measuring purchase behaviour can be a challenging business for retailers and manufacturers alike, but it is vital for building customer loyalty and creating a personalised shopping experience. Citing examples from his work with brands and retailers including UK grocery powerhouse, Tesco, and US retailer, Kroger, dunnhumby's global CEO, Simon Hay will explain where opportunities for measurement lie in big data and will divulge how analyzing measurement can drive powerful synergies between vendors and retailers. Discover how to use the data and insights gleaned from measurement to make critical decisions for your business.

Simon Hay
Global CEO
dunnhumby


Now based in the UK, Hay has more than 20 years experience with dunnhumby. He worked with Tesco for seven years, managing the ground-breaking Clubcard loyalty scheme, and also led dunnhumby's expansion into the US through a partnership with Kroger. Customer science company and big data pioneer, dunnhumby (now a subsidiary of Tesco), is currently working with Metro in Canada to improve loyalty through more customer-centric strategies.

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