Lisa Gorchinski

Director Brand Strategy

Calgary CoOperative Association Ltd

Gorchinski has proven experience in advertising and marketing related to the automotive, financial services, telecom and tourism industries. Her high quality strategic thinking and energetic style is appreciated by a broad spectrum of audiences from the C-Suite to store level staff.  In her current engagement as marketing director with Calgary Co-op, Gorchinski has led consumer communications development for petroleum, liquor, home health care, travel, pharmacy and grocery operations. As a co-operative business model, Calgary Co-op ultimately answers to its customers who are also owners. The start-up approach to business is part of how Gorchinski engages others through change while overseeing Calgary Co-op’s paid, owned and earned consumer channels.

Speaking at: Western retail reinvention