VP, Consumer Insights, Nielsen
Allison serves as VP of consumer insights for Nielsen Canada. He is responsible for creating thought leadership reports, sharing his insights on consumer shopping, buying and media consumption behaviours and attitudes to provide CPG manufacturers and retailers with strategic visions to facilitate brand, category and retail sales growth. Allison is often quoted in the Canadian press on consumer trends including a monthly column in Canadian Grocer and Grocery Business magazines.
Speaking at: Retailnado: how to prep for the next big disruptors