Robert McEvoy

Shopper Insight Manager

Mondelez Canada Inc.

McEvoy began his career at Canadian Tire, where he gained experience in the Marketing, Advertising and Buying departments of the mass retailer. He then made the jump to the CPG vendor side at PepsiCo where he held a number of positions in category management, customer management and trade-marketing.

Prior to joining Kraft/Mondelez, McEvoy held a senior lead and an advisor role in category management at Pfizer Consumer Healthcare. At Mondelez Rob is the shopper insights manager for Total Biscuit, playing a key role in the go-to-market groundwork being laid at the newly formed Global Snacking Powerhouse.

Rob holds a Bachelor of Commerce Degree in Economics, and enjoys turning insights and analytics into action.

Speaking at: VR tech puts shopper marketing plans to the test