Jesse Jones

President & Chief Innovation Officer

TEN81 Lifestyle Inc

“Your passion can be your life’s work.” As an innovator, brand builder, cultural architect, public speaker, host and overall Influencer, Jones lives by these words. He has made it his mission to help others tap into their own passions and actualize their dreams through their careers.

As founder of TEN81 Lifestyle Inc., Jones helps brands manage their public image and create an authentic connection with their target audience through creative, lifestyle-based marketing strategies. TEN81 Lifestyle Inc. is the culmination of Jones' experience in lifestyle marketing, brand management, partnership development, and social media strategy. With an extensive background working with a broad range of organizations – McDonald's, Yale University, Ernst & Young, Bell, Much Music, Mattel, Royal Bank of Canada, Converse, Energizer, Fuji Film, adidas, Kisko and Ford, to name a few – Jones is well-equipped to guide today’s forward-thinking companies in building successful, consumer and employee relationships in today's ever-changing landscape.

His zest for life is fueled by his ambition and positive energy. Born into an entrepreneurial family with a successful event management and promotion company, Jones & Jones Productions, he has always been immersed in the hectic culture of music and entertainment which has helped shape his drive and work ethic. Jones is also the creator of U-ology, an empowering lifestyle brand that helps people identify the things they are passionate about, develop strategies for those concepts, and build an action plan for success.  As a speaker, he has keynoted at various conferences and some of the most recognized institutions nationwide and globally. 

Speaking at: What millennials want: the next generation of shopping