As retailers look to harness new digital capabilities in-store, numerous new tech solutions are emerging. Some of the coolest new tech being used to support today's digital path to purchase will be demonstrated by Kris Matheson, shopper marketing director at Toronto-based digital marketing agency, Olson. Find out how retailers and marketers are making use of Google Glass, Apple's iBeacons, and connected car technology.

Featuring:

Kris Matheson
Founder and President
Olson Canada