Advisory Board Members

James Fraser

Sr. Vice President, Hunter Straker

Fraser has been a thought leader in the retail/shopper marketing space for over 15 years. A partner at Hunter Straker, Fraser leads the industry with intimate knowledge of the retail environment and a unique process that yields a proprietary output called Purchase Design. Prior to joining Hunter Straker, he was a partner and managing director of retail at Capital C. Fraser writes a monthly shopper insights column in Canadian Grocer magazine and is a regular contributor to many publications including: Marketing and Strategy Magazines and the Globe and Mail Newspaper. He is married with three children and rides a mean Harley Davidson.