Keynote: Connecting with the emotional shopper
At a time when shoppers are bombarded with messages from a myriad of media, breaking through is more challenging than ever. Michelle Adams will share data from the recently completed POPAI shopper engagement study to explain the in-store decision-making process and to analyze the differences between male and female brains. What do shoppers respond to in-store? What are personal drivers of choice? How much does our emotional, irrational behaviour explain a large majority of how we shop? Discover, through examples, how your brand can break through the clutter to connect with today's emotion-driven shopper.
Take advantage of our early bird rate of $649, click here to register online or contact Chris Vin at 416-408-2300 ext 483. Please note that this rate expires today.