Canada’s Leading Shopper Marketing Event
Shopper Marketing Forum is Canada’s premiere conference dedicated to the development, education and advancement of the shopper marketing community. We bring together the most influential and respected experts in the business to deliver insight into the leading edge of retail.
In addition to world-class speakers attendees get unprecedented access to senior retail and CPG marketing execs and exclusive networking opportunities, such as our Canadian retailer briefings series. Last year presentations were given by Loblaw, Best Buy, Shoppers Drug Mart and Home Depot.
Whether you’re a manufacturer, retailer, agency or service provider this is the must-attend event of the year.
Cutting through the clutter: How to drive sales with effective instore shopper marketing
Marketers spend millions of dollars and countless hours creating POS marketing, but the results can be varying at best. How do you ensure you always put the most compelling communication on display, regardless of budget? P&G's NA retail strategy leader, Lynn Neal, and president and founder of Minneapolis-based MarketingLab, Rich Butwinick, will share their simple and proven set of shopper communication criteria to help retailers, brands and agencies create effective work all the time, and will illustrate with real-world examples and case-studies.
 Rich Butwinick President & Founder MarketingLab |
 Lynn Neal NA Retail Strategy Leader Procter & Gamble |
Driving Collaboration: Exploring the Retailer/Manufacturer Divide
Retailers and manufacturers often work together to plan and execute shopper marketing programs, but they frequently have different objectives. In this frank and controversial session, some of Canada's leading retailers and manufacturers, including Loblaw Companies and Maple Leaf Foods, will come together to identify the biggest challenges that each party faces in working with the other, and to discuss what it really takes to drive collaboration for mutual benefit.
MODERATOR Tony Chapman Partner & CEO Capital C |
 Wes Brown Sr. Director of National Event & Shopper Marketing Loblaw Companies Limited |
 James Fraser Partner, Retail Guy Hunter Straker Marketing |
 Nola Martin Sr. Marketing Director Customer Insights & Shopper Marketing Maple Leaf Consumer Foods |
Keynote: The Shopper Economy
In today's marketplace, shoppers not only purchase brands, but brands purchase shopper behavior as well. This new dynamic allows shoppers to earn "value" in exchange for behaviors, such as opting in, participating, or advocating. VP, strategy & insights at US-based Match Shoplab, Liz Crawford, will explain the growing trend of the "value exchange" and explore the ways retailers and brands are engaging shoppers to provide new, compelling experiences - profoundly changing the relationship between buyer and seller now and into the future. Crawford is a consumer strategist with more than 20 years of brand management and consulting experience. Her book, The Shopper Economy, was published by McGraw-Hill in April 2012.
 Liz Crawford VP Strategy & Insight Match Shoplab |
Keynote: Follow shoppers to discover the future of retail
The retail world has become increasingly fragmented. The advent of technology has not only changed the path to purchase but has enabled shoppers to wrest more and more control from retailers and brands. Economic and social shifts are causing shoppers to think differently and shop differently. As a result, brands and retailers face a new, daunting and quickly changing retail environment where their only chance of success is to stay very close to their shoppers. Wendy Liebmann, CEO and Chief Shopper at New York-based WSL/Strategic Retail, will tell you why and how shoppers are changing, why it’s more important than ever before to put on your shopper (not consumer) hat, and how the retail landscape and your business will evolve over the next five years. Liebmann will present and explain findings from WSL/SR’s latest How America Shops® and How Canada Shops® studies, and provide you with five steps to staying in touch with the shopper of tomorrow.
 Wendy Liebmann CEO and Chief Shopper WSL Strategic Retail |
From the World Stage to Instore: How P&G's Olympic Program Struck Gold Globally and Locally
Take a behind the scenes look at Procter & Gamble's Olympic mega-program, and discover how the largest multi-brand campaign in company history was activated, both on a global scale and in Canada. P&G's Cincinnati-based Global Marketing Manager, Matthew Parry will join David Grisim, P&G Canada's Associate Marketing Director, Brand Operations, to explain how they brought sponsorship to life through shopper marketing and gained incremental revenue by tailoring programs with key retailers.
 David Grisim Associate Marketing Director Brand Operations Procter & Gamble |
 Matthew Parry Global Marketing Manager Procter & Gamble |
Retail Reinvention: Jackman. and Rexall
Jackman Reinvention Inc. CEO, Joe Jackman, and his team have been busy collaborating with several North American retailers to reinvent their brands and become the most powerful versions of themselves. Among these reinventions is Canadian pharma chain Rexall Drugstore. In this session, Jackman, who recently rebranded his own company, will explore the retail market dynamics facing retailers today and brand life cycle compression fuelling the need for retailers to think differently. He will disclose a new approach to strategy development, as well as his five rules of reinvention. Rexall CEO, Frank Scorpiniti, will speak first hand to the road to reinvention, revealing strategies behind the ongoing Rexall transformation.
 Joe Jackman CEO Jackman Reinvention Inc |
 Frank Scorpiniti CEO Rexall Pharma Plus |
The New "Smart" Shopper: Maximizing Superphones P2P Navigational Potential
The Internet has empowered consumers to shop knowledgeably and better match products and prices to their needs. Now, with the near ubiquity of smartphones, a new "smart shopper" has emerged. They are using mobile devices to level the playing field and enrich their overall experience in-store, online and along the way. Alison Chaltas will deliver results from GfK's Futurebuy 2012 research on how the new "smart shopper" navigates today's complex pathways to purchase.
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How Canadians shop: turn shoppers into buyers through PeopleShop
Leo Burnett and Arc Worldwide's global PeopleShop study takes an in-depth look at the habits of 13,000 shoppers in the U.S., Canada and Europe to better understand how and why they shop the way they do. Using Canadian-specific data, SVP at Arc Worldwide, Richard Bernstein, and SVP Planning Director at Leo Burnett Canada, Brent Nelsen, will analyze the behaviour, attitudes and motivations of shoppers across key categories, and will explain how to use these findings to benefit your brand.
 Brent Nelsen SVP, Director of Planning Leo Burnett Company Ltd |
 Richard Bernstein SVP Arc Worldwide |
Full throttle integration & collaboration: Shoppers Drug Mart's biggest ever bash reaps instore rewards
Shoppers Drug Mart recently celebrated its 50th anniversary with the biggest integrated campaign in the company's history, designed to drive sales and boost loyalty while reinforcing the retail brand. The program leveraged paid, owned and earned media to maximize impact, including TV, print, sponsorships, a custom magazine, a digital hub, transformation of the stores and strong collaboration with manufacturers.
In this session - from a retail POV - you'll hear about the insights driving strategy, as well as the organizational structure and process behind the long-range planning and execution of a massive national program. SDM's SVP, Marketing, Sandra Sanderson, and Sr. Director, Promotions, Loyalty & Financial Services Marketing, Deon Alhadeff, will deconstruct the program and explain how it benefitted their brand and many key partners.
 Sandra Sanderson SVP Marketing Shoppers Drug Mart |
 Deon Alhadeff Sr. Director Promotions, Loyalty and Financial Services Marketing Shoppers Drug Mart |
The Store of the Future: Get Ready for Retail in 2020
Don't miss this fascinating presentation of a series of future visions for brick and mortar stores. Brian Priest and Keith Anderson will examine the drivers of change in retail and the key shopper demographics that will impact retail experiences in 2020.
 Brian Priest SVP Creative Services Upshot |
 Keith Anderson VP & Senior Analyst RNG Digital |
As SVP at Chicago-based, award winning shopper agency, Upshot, Priest uses his strategic creative approach to work with brands including P&G, Jonhson & Johnson, Kraft Foods and New Balance. Anderson is VP and Sr. Analyst at Waltham, MA-based retail consultancy, RetailNet Group, where he leads the digital advisory practice.
Introducing Our Exclusive 30 Minutes With A Retailer Sessions
Ever wondered what a Retailer wants? In these intimate, interactive sessions, we invite manufacturers and agencies to join Canada's leading retailers as they share ideas for successful collaboration with their organization. Don't miss this rare opportunity to have your questions answered and learn how your brand can benefit from strategic partnerships with these category leaders.
Confirmed 30 Minutes With A Retailer Sessions... plus, more to be announced.
Wes Brown Sr. Director of National Event & Shopper Marketing Loblaw Companies Ltd |
 Mike Davies Manager Shopper Marketing Metro Ontario Inc. |
 Jason Reilly Senior Director, Marketing The Home Depot Canada |
Keynote: Secrets for selling to the subconscious mind
Every second, your brain takes in 11-million pieces of information through all five senses, but your conscious mind can only process 40 pieces per second. Imagine what that means for the shopping experience. The scientific fact is, your subconscious drives the vast majority of your daily decisions, and you are fundamentally unaware that it is doing so.
In this presentation, Dr. A. K. Pradeep will explain the neuroscience behind the shopper experience, and detail how retailers can maximize the experience for customers.
 Dr. A.K. Pradeep Founder & Chairman Nielsen NeuroFocus |
Announcing the Advisory Board
Please meet our esteemed Advisory Board dedicated to assembling our most insightful program yet:
| Co-Chair Sandra Sanderson Senior Vice President of Marketing Shoppers Drug Mart |
Co-Chair David Grisim Associate Marketing Director, Brand Operations P&G Canada |
Mike Davies Manager Shopper Marketing Metro Ontario Inc. |
 Jason Dubroy VP Managing Director ShopperDDB |
 Chad Grenier VP CPG & Shopper Marketing Mosaic Experiential Marketing |
Nola Martin Sr. Marketing Director Customer Insights & Shopper Marketing Maple Leaf Consumer Foods |
Introducing the 2013 Co-Chairs
Strategy is pleased to announce that Sandra Sanderson, senior vice president of marketing, Shoppers Drug Mart and David Grisim, associate marketing director, brand operations, P&G will be the Co-Chairs of this year's event.
Sandra Sanderson Senior Vice President of Marketing Shoppers Drug Mart |
David Grisim Associate Marketing Director, Brand Operations P&G Canada |
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