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Presented by:
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The Westin Harbour Castle
1 Harbour Square, Toronto March 6 & 7, 2012
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2012 Speakers
Melody Adhamico-founder and Cheif Operation's Officer, Plastic Mobile As co-founder and Chief Operation’s Officer (COO) of Plastic Mobile, a Toronto-based, 
Charlie AndersonCEO North America, Saatchi & Saatchi As North American CEO for Saatchi & Saatchi X, Charlie Anderson leads the growth and development of the US and Canada operations. Since joining Saatchi & Saatchi X in 1999, he has led North America partnerships with powerhouse brands such as Wal-Mart, Kroger, Procter & Gamble, Diageo, Frito-Lay, Quaker, Wendy's and LG Electronics as they pioneered shopper marketing practices. Many have come to be recognized as some of the best in the industry at the craft, and are among the fastest growing businesses in their categories. Teaming with Saatchi X's 19 other offices around the world, Charlie also leads the global development of clients such as Diageo, LG Electronics, Pepsico and Mead Johnson. And he is the Chairman of Saatchi X's Global Client Board focused on winning and developing long-term global client partners. When you meet Charlie, you will know he is entrepreneurial, has an eye for talent and is passionate about great shopper marketing. Speaking at Collaboration 
Robin BrownSenior Vice President, Environics Research Group Robin Brown is Senior Vice President responsible for Environics Consumer Insights in Toronto. 
Rich ButwinickPresident & Founder, MarketingLab Rich Butwinick, president and founder of MarketingLab, has more than 25 years of experience in marketing and promotions. MarketingLab develops and executes marketing programs that engage consumers, activate brands and increase sales by building commanding relationships between brands and shoppers. MarketingLab's clients include Procter & Gamble, Coca-Cola, Lowe’s, Land O'Lakes, Delta Faucets, Viking Range and others. Rich is also a board member for MAAW, Marketing Agencies Association Worldwide. 
April CarlisleLeader of the North American Shopper Marketing Centre of Excellence, Procter & Gamble April Carlisle, Leader of Procter & Gamble's NA Shopper Marketing Center of Excellence ( COE), has 20+ years experience leading traditional sales management and Shopper Marketing organizations. She currently leads the creation and development of best practices for shopper marketers in the U.S, Canada, and Puerto Rico as well all of the on-boarding, training, and on-going development programs that are utilized globally. She is a top rated trainer for P&G's 900+ NA brand marketers and agencies on winning with retailers and in-store. She also is a global leader for an internal consulting program for P&G brand managers on how to win with new items in-store and has led consulting to over 300 P&G brand teams in the U.S., Canada, Singapore, and China. In 2011 she was named in "Who’s Who in Shopper Marketing", became a Faculty member of the Path to Purchase Institute, and guest lectured at Northwestern University’s Integrated Marketing Communications course. April resides in the Chicago area, is married with 2 children, and loves to travel the world. Speaking at Collaboration 
Bill CarlsonShopper Marketing Team Leader, Unilever Canada Bill began his career with Sara Lee in 1998 where he worked across functions from Go to Market to Brand Marketing roles. He has since progressed through the Agency world working on clients such as M&M Mars, Georgia Pacific, and Unilever. Speaking at Best Shopper Marketing Practices 
David CiancioSVP Head of International Client Leadership, dunnhumby UK David brings 40 years of retailing experience to dunnhumby’s partners, as an operator, marketer, and strategist. He introduced one of the first supermarket loyalty card programs in the U.S. in 1997 for The Kroger Co., and led the innovative loyalty programming that today engages more than 50 million U.S. households. His visionary, customer-led, organic ideas contributed to Kroger’s last 32 consecutive quarters of sales growth, and brought David recognition by Advertising Age Magazine as one of the ‘Top 50 Marketers’ of 2008. Speaking at Myths & Obstacles, Winning Over The New Consumer: Loyalty Wars 
Steve CrothPartner, Better The World Steve is a founding partner of Better The World (bettertheworld.com) – Canada’s first certified B-Corporation. Better The World designs innovative, technology-based, social responsibility and fundraising programs – with a goal of driving greater impact. 
Kironmoy DattaMarketing Director Health, Shoppers Drug Mart Kironmoy Datta is the Marketing Director of Health at Shoppers Drug Mart, responsible for marketing for pharmacy, healthcare businesses, community investments, and shopper marketing for over-the-counter medications & natural health products. He began his career in marketing at Procter & Gamble 14 years ago, and has worked at companies including Pillsbury, General Mills, and Novartis Consumer Health Canada. Before moving into marketing, Kironmoy had 8 years of experience in sales working for Sony of Canada and Hitachi Works Japan as well as 2 years of scientific research. Speaking at J&J and SDM: A Case Study in Collaboration 
Matthew DiamondPartner & Managing Director, Hunter Straker Matthew Diamond, Partner and Managing Director at Hunter Straker, has been a force in the Marketing industry since he first charged onto the scene over 15 years ago. Previously a Partner at Capital C, one of Canada’s premier full service agencies, Matthew played an instrumental role driving business development and helping Capital C grow nearly 10 fold over his tenure, including being named Agency of the Year in 2005. Diamond joined Hunter Straker – Canada’s only Purchase Design Agency - in 2010 to help set the vision and drive business development at Canada’s most established Design Firm, and one of the three most established independent agencies in this country. Matthew graduated from the Richard Ivey School of Business, and moved directly into a Product/Brand Management Role with Kraft Canada. After nearly 3.5 years, he championed his experience in sports promotions into a role as a Corporate Marketing Manager with the NHLPA (National Hockey League Players’ Association). Prior to joining Capital C, Matthew had experience with an internet start-up, TargetNet, in Toronto. In 2003, Diamond was recognized by Marketing Magazine as one of the 12 “Ones to Watch,” honouring Canada’s up and coming marketers. He is the current President of CAPMA, Canadian Agencies Practicing Marketing Activation, and is part of the Board of Governors for the ICA (Institute of Communication Agencies). Matthew has been a guest lecturer at several prominent business schools across North America; has delivered dozens of keynotes at industry conferences; has authored many articles for Strategy, Marketing and Applied Arts Magazine; occupies a number of board seats in charity and other ventures, and recently created the highly successful program with the Richard Ivey School of Business titled ‘Hunter Straker and Ivey Give Lemon-Aid’. Matthew has 3 children and lives in Toronto. 
Marcus EvansManaging Director, Integer Canada Marcus started his marketing career in promotions with clients including Virgin Megastores across Europe, Virgin Atlantic Worldwide and Disneyland Paris. Speaking at (3:15-4:00) Integer Examines the Mindset of Canadian Shoppers 
Candice FaktorPresident, Shopcatch and VP New Ventures, Torstar Digital As the President of Shopcatch, Candice leads a talented entrepreneurial team that has created a game changing retail shopping platform. Shopcatch is changing the way people shop, helping them shop smarter by providing them with location-based deals and alerts on their smartphone and across all platforms including social, email, tablet and web. Equally important, Shopcatch is also revolutionizing the Canadian retail advertising space by providing retailers with a new, innovative solution to drive commerce (online/offline) by delivering offers across platforms (mobile/tablet/social/data driven media/email/web). 
David GrisimAssociate Marketing Director Brand Operations, Procter & Gamble Inc David joined Procter & Gamble Canada in 1996 after completing his MBA at the University of Toronto’s Rotman School of Business. He started in P&G’s customer business development, doing various roles before moving to marketing management in 2004 when he co-led the Canadian Clairol integration team after P&G’s largest acquisition ever to that point. David then moved to New York to lead a global design hair colour team for 2 years, and returned to Canada to lead the company’s Oral Care business in 2006. In 2010, David was appointed Associate Marketing Director, Brand Operations, the role he still holds today. He is responsible for all multi-brand scale marketing, shopper marketing, media operations, purchasing, digital and marketing capability for P&G Canada. Speaking at Myths & Obstacles 
Lisa GuntherVP Marketing, Newell Rubbermaid Lisa Gunther is a Corporate Marketing Vice-President at Newell Rubbermaid where she is responsible for creating stronger business strategies and building brand and channel management capabilities. Prior to joining Newell Rubbermaid in 2006, Lisa worked for McKinsey and Company where she served as a strategy consultant for consumer packaged goods and retail companies. Lisa started her career at Procter and Gamble and Gillette in brand management in the US and Europe. Speaking at Best Shopper Marketing Practices, Creating a Shopper-Centric Organization 
Marc InkolPresident, Explorer Shopper Solutions Marc Inkol is the founder of Explorer Shopper Solutions, one of Canada’s largest shopper research companies with expertise in identifying "how and why" shoppers buy. Marc is a leading authority on observing and measuring shopper behavior and attitudes of Canadians. He has pioneered a series of shopper research tools that measure shopper behavior using the latest thinking and technology within neuroscience and psychology. These tools combined Explorer’s ROI driven approach help to clearly translate insights into programming that delivers true bottom line impact for their customers. Speaking at Unseen is Unsold: Driving Engagement at Retail 
Kevin KleinPartner Operations & Client Services, Consumer Intelligence Group Inc. Kevin has over 20 years of direct marketing experience in Canada and has held senior positions with The Cornerstone Group of Companies Ltd, Acxiom and ICOM, a division of Epsilon Targeting. His expertise surrounds data and data management, maximizing the performance of data based programs for optimal results. Speaking at CiG Targets Shoppers with Sales Data 
Rob LorenzVP, News Marketing Canada Rob has worked at NMC for 11 years helping clients deliver against their sales and marketing objectives via in-home, in-store and now on-line advertising and promotional (coupon) program solutions. He manages a sales team with a diverse client base. Prior to NMC Rob worked at Quaker Oats and Maple Leaf Foods. 
Kevin LundVice President Global Retail Programs, Perennial Inc • 25 years of influencing and creating moments of connectivity between consumers and concepts Speaking at Battling the Online Amazon: How Bricks & Mortar can Compete in a Digital, Deal-finding Era 
Marlo MartinDirector, Brand Momentum Inc. Brand Momentum Inc., a leading Canadian Sales, Merchandising and Experiential Marketing agency and innovator of sales management technologies, is pleased to announce the appointment of Marlo Martin to the position of Director. |
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