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March 6, 2012
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8:00 AM - 9:00 AM
REGISTRATION & CONTINENTAL BREAKFAST
9:00 AM - 9:05 AM
Welcome Remarks
9:05 AM - 9:15 AM
Introduction from Co-chairs
9:15 AM - 10:15 AM
The Changing Consumer: KEYNOTE 
10:15 AM - 10:45 AM
(10:15-10:45) 30 MINS WITH A RETAILER: Angela Scardillo, VP Marketing, Best Buy Canada
10:15 AM - 11:15 AM
The 'Anywhere' Experience: KEYNOTE
11:15 AM - 11:30 AM
NETWORKING REFRESHMENT BREAK
11:15 AM - 12:00 PM
Breakout Session TBA
11:30 AM - 12:30 PM
Creating a Shopper-Centric Organization
11:30 AM - 12:30 PM
Myths & Obstacles 
12:30 PM - 1:30 PM
Lunch and Luncheon Roundtables (Pre-signup on site is required) Click for Roundtable topics. Space is limited, first-come, first-served. 
1:30 PM - 2:30 PM
In-Aisle Marketing: KEYNOTE
2:30 PM - 3:00 PM
(2:30-3:00) 30 MINS WITH A RETAILER: Sandra Sanderson, VP Marketing, Shoppers Drug Mart
2:30 PM - 3:30 PM
Battling the Online Amazon: How Bricks & Mortar Can Compete in a Digital, Deal-finding Era
3:30 PM - 3:45 PM
NETWORKING REFRESHMENT BREAK
3:45 PM - 4:45 PM
Best Shopper Marketing Practices 
3:45 PM - 4:45 PM
Unseen is Unsold: Driving Engagement at Retail 
4:45 PM - 5:00 PM
End of Day Remarks
5:00 PM - 6:00 PM
Cocktail Hour

March 7, 2012

8:00 AM - 9:00 AM
CONTINENTAL BREAKFAST
9:00 AM - 9:10 AM
Introduction from Co-chairs
9:10 AM - 10:10 AM
What's Working? Retail's New ROI Metrics: KEYNOTE 
10:10 AM - 10:55 AM
Collaboration 
10:10 AM - 10:55 AM
CiG Targets Shoppers with Sales Data
10:55 AM - 11:15 AM
NETWORKING REFRESHMENT BREAK
11:15 AM - 11:45 AM
(11:15-11:45) 30 MINS WITH A RETAILER: Wes Brown, Sr Director, Event & Shopper Marketing, Loblaw Companies Ltd
11:15 AM - 12:15 PM
The Whole Nine Yards: How to Create Shopper Marketing That Fires on All Cylinders
12:15 PM - 1:15 PM
Lunch and Luncheon Roundtables (Pre-signup on site is required) Click for Roundtable topics. Space is limited, first-come, first-served.
1:15 PM - 1:45 PM
Winning Over The New Consumer: Loyalty Wars
1:15 PM - 1:45 PM
IOR - Investing on Return: The Next Chapter of Shopper Marketing
1:45 PM - 2:45 PM
The Community & Content Strategy of Retailers
2:00 PM - 3:00 PM
2:45 PM - 3:00 PM
NETWORKING REFRESHMENT BREAK
3:00 PM - 3:30 PM
(3:00-3:30) 30 MINS WITH A RETAILER: Jason Reilly, Director, Marketing, The Home Depot Canada
3:00 PM - 4:00 PM
Frenemies in the Land of Shopper Marketing: How to Survive and Thrive in the Emerging Private Label Landscape
4:00 PM - 4:45 PM
Integer Examines the Mindset of Canadian Shoppers
4:00 PM - 4:45 PM
Best Shopper Marketing Creative in Canada and the World
4:45 PM - 5:00 PM
Closing Remarks
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