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Rob AlexiouCreative Director LAUNCH, LAUNCH! A division of CIM Rob has a stellar 18-year history of delivering cutting-edge packaging and retail designs, prior to joining LAUNCH in 2008. While serving in various senior roles, such as Vice President, Chief Innovation Officer and Chief Creative Officer at leading Canadian agencies such as Logosbrands and Pigeon Branding and Design, Rob oversaw Trends and Innovation sessions for numerous top-tier clients and implemented protocols that promoted a consumer-centric approach to creative in order to elevate the brands. 
Mark BaltazarVice President of Marketing Effectiveness, Brandspark International Mark is an experienced marketing researcher with over 10 years of experience in the field. 
Robin BrownSenior Vice President, Consumer Insights, Environics Research Group Robin Brown is Senior Vice President responsible for Environics Consumer Insights in Toronto. 
Valerie Del HierroLarge Format Channel Marketing Manager, Frito Lay Canada 
David DiamondPresident, Utours Inc David Diamond is the founding partner of UTours Inc., a youth marketing company that owns, develops and markets properties to youth. 
Jason DubroyVP Marketing, LAUNCH! A division of CIM Jason is a recognized expert in integrated shopper marketing solutions. He leads the shopper marketing and client development practices at LAUNCH! a division of CIM, Canada’s largest independent marketing & sales agency. He is responsible for realizing client relationships with both retailers and consumers, as well as keeping them abreast of the latest trends and insights in shopper understanding, consumer engagement, marketing integration, retail strategy and promotional innovation from around the world. 
Matthew EgolPartner, Consumer Media and Digital Practice, Booz & Company (N.A.) Inc. Matt has more than 13 years consulting experience, specializing in growth strategy, sales and marketing effectiveness, and performance improvement. His experience spans across the marketing and media ecosystem (i.e., media, marketers, retailers), with particular emphasis on digital and in-store marketing strategy and capability development, consumer insights/market research, customer value based management and restructuring and transformation programs. Matt is going to discuss the results from the Grocery Manufacturing Associations recently released Annual Shopper Marketing Survey, which was conducted by Booz & Partners together with SheSpeaks. 
Robyn GormanVP Managing Partner, LAUNCH! A division of CIM Robyn brings over 14 years experience in the areas of brand strategy, brand campaigns, CRM and promotional marketing for clients such as: Kellogg, Ford, ConAgra, Prism Brands, RBC, Sara Lee Coffee & Tea and AstraZeneca just to name a few. More recently, she was VP Business Development at Pareto for the past 5 years. Prior to that she held leadership positions in advertising, media and promotional agencies such as Young & Rubicam, Ogilvy and Mather and DraftWorldwide. She truly does come with a fully integrated agency background, which makes her such a great fit for the LAUNCH! business. 
Yael GrimmanShopper Marketing Leader, Procter & Gamble Inc Yael Grimman is the P&G Shopper Marketing leader for Loblaws. She has been with P&G for almost 10 years; most of which has been focused in brand marketing. Yael has worked across multiple categories, including Fabric, Feminine and Oral Care products. Her work has spanned concept development, new product launches, commercial innovations, and Canadian consumer/shopper insights analysis. She has recently entered the world of Shopper Marketing and loves the challenge of bringing her marketing expertise to the store. Speaking at Opening Remarks, Closing Remarks 
Nikki HellyerDirector of Marketing, Future Shop Nikki Hellyer is the Director of Marketing for Canada’s largest retailer and e-tailer of consumer electronics. As Future Shop’s marketing maven, Hellyer leads the company’s cross-disciplinary marketing efforts. Her passion for social media, marketing innovation and fast-paced work environments fuel her success while continually elevating Future Shop’s image. Speaking at A Retailer's Perspective 
Dan HunterPartner, IMI International Inc. Dan Hunter is a Partner at IMI International, and he will be moderating the panel of experts who will be discussing “What Will Appeal to Tomorrow's Shopper?”. Dan knows from extensive experience that shopper marketing is a compelling, integrated approach to meeting shoppers wants and needs from the moment a brand first starts interacting with consumers to the retail space-and its impact is both measurable and its ROI is quantifiable. Speaking at
What Will Appeal to Tomorrow's Shopper 
Marc InkolPresident, The Explorer Group Marc Inkol is the founder of the Explorer Group, a Shopper Research Consultancy with expertise in identifying“how and why” shoppers buy. Marc is a leading authority on observing and measuring shopper behavior and attitudes of Canadians. He has pioneered a series of innovative in-store and on-line shopper research tools that scientifically measure shopper behavior but also clearly translate insights into programming that delivers true bottom line impact for his customers. Speaking at Key Metrics to Shopper Marketing Success - Campbell's Case Study 
Michael LinesBusiness Development Executive, Capgemini Capgemini is headquartered in Paris, France and operates in more than 30 countries with 93,000 people including 3200 in North America. Capgemini's primary offers fall into 3 areas: Consulting services, Technology services, and Outsourcing services." 
Martin RydloDirector of Marketing, Campbell Company of Canada With a career focused on integrated marketing efforts, Martin Rydlo brings a diverse background in marketing to his current role as leader of Shopper Marketing at Campbell Company of Canada. Speaking at Key Metrics to Shopper Marketing Success - Campbell's Case Study 
Herb SorensenGlobal Scientific Director, Consumer and Shopper Insights, TNS North America Herb is a pre-eminent authority on observing and measuring shopping behavior and attitudes within the four walls of the store. His book, Inside the Mind of the Shopper: The Science of Retailing, was released by The Wharton School Publishers in May, 2009. Herb has worked with Fortune 100 retailers and consumer packaged goods manufacturers for more than 35 years, studying shopper behavior, motivations and perceptions at the point of purchase. Sorensen’s patented shopper tracking technology PathTracker® is helping to revolutionize retail marketing strategies from a traditional “product-centric” perspective to a new “shopper-centric” focus. Speaking at Keynote Address: Herb Sorensen, TNS North America 
Tracy StoneManager Consumer Research Operations, Canadian Tire Corp Ltd Tracy leads the Consumer Research & Insights group at Canadian Tire. Tracy has an excellent track record of delivering actionable impactful research and championing customer insights throughout the organization. Tracy is passionate about seeking new areas to research, much of which is In Store. Tracy has spent the last 9 years at Canadian Tire and previously she was in Consumer Research at Molson. 
Laura TurnerExecutive Director of Marketing, 20th Century Fox Home Entertainment-Canada Laura’s 15 year career has taken her from sales to marketing and from packaged goods to entertainment. She currently oversees consumer and customer marketing as well as market research for Fox Canada. She’s had the good fortune to work with leading brands such as Kleenex and Huggies as well as entertainment properties such as The Simpsons, Family Guy, Ice Age, X-Men, Alvin and the Chipmunks and Glee. 
Mark ZwickerVice President Business Development, St. Joseph Content Mark Zwicker, Vice President, Business Development, St. Joseph Content |
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