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  • Pepsi
  • Frito Lay
  • Kraft
  • Heinz
  • SC Johnson
  • Parmalat
  • Clorox
  • Coca Cola Ltd
  • ConAgra Food Canada
  • Kellogg Canada Inc
  • Nestle Canada
  • OLG

And more!

Herb Sorenson

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What Will Appeal to Tomorrow's Shopper
Panel Discussion: What is Shopper Marketing and what will it look like in the future?

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March 11, 2010 - 11:10 AM to 12:00 PM -

Join experts from different sectors of the industry and learn:

• How each of them define Shopper Marketing

• What the role of information sharing is between brands, retailers and consumers

• How to measure Shopper Marketing

• How companies and agencies that are only beginning to understand the power of shopper marketing can change to adapt, including retailers and vendors

• What the future of Shopper Marketing is

Robin Brown - Panelist
Senior Vice President, Consumer Insights
Environics Research Group

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Valerie Del Hierro - Panelist
Large Format Channel Marketing Manager
Frito Lay Canada

... profile coming soon ...

Jason Dubroy - Panelist
VP Marketing
LAUNCH! A division of CIM

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Dan Hunter - Moderator
Partner
IMI International Inc.

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Tracy Stone - Panelist
Manager Consumer Research Operations
Canadian Tire Corp Ltd

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Laura Turner - Panelist
Executive Director of Marketing
20th Century Fox Home Entertainment-Canada

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