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  • Pepsi
  • Frito Lay
  • Kraft
  • Heinz
  • SC Johnson
  • Parmalat
  • Clorox
  • Coca Cola Ltd
  • ConAgra Food Canada
  • Kellogg Canada Inc
  • Nestle Canada
  • OLG

And more!

Herb Sorenson

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March 11, 2010
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8:00 AM - 9:00 AM
Registration & Morning Coffee
9:00 AM - 9:10 AM
Opening Remarks
9:10 AM - 9:15 AM
Keynote Introduction
9:15 AM - 10:00 AM
Keynote Address: Herb Sorensen, TNS North America
10:00 AM - 10:50 AM
Learn How to Integrate Shopper Marketing Into Your Mix
Applicable research presented by Booz & Company and Brandspark International Part II
10:00 AM - 10:50 AM
Learn How to Integrate Shopper Marketing Into Your Mix
Applicable research presented by Booz & Company and Brandspark International
10:50 AM - 11:10 AM
Networking Break
11:10 AM - 12:00 PM
What Will Appeal to Tomorrow's Shopper
Panel Discussion: What is Shopper Marketing and what will it look like in the future?

Click for more information and panelists
12:00 PM - 1:00 PM
General Lunch
+
Luncheon Roundtables
* pre-signup required
Click for luncheon roundtable topics. Space is limited, first-come first-served
1:00 PM - 1:45 PM
Key Metrics to Shopper Marketing Success - Campbell's Case Study
1:45 PM - 2:15 PM
Innovation Through Technology
A showcase of some of the latest innovations in customer-facing technology for brand marketers, multi-channel retailers, and agencies
2:15 PM - 3:00 PM
A Retailer's Perspective
3:00 PM - 3:15 PM
Closing Remarks
3:15 PM - 4:30 PM
Networking Cocktail - sponsored by Launch!