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  • Pepsi
  • Frito Lay
  • Kraft
  • Heinz
  • SC Johnson
  • Parmalat
  • Clorox
  • Coca Cola Ltd
  • ConAgra Food Canada
  • Kellogg Canada Inc
  • Nestle Canada
  • OLG

And more!

Herb Sorenson

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Conference Agenda

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March 11, 2010

8:00
-
9:00

Registration & Morning Coffee


9:00
-
9:10

Opening Remarks


9:10
-
9:15

Keynote Introduction


9:15
-
10:00

Keynote Address: Herb Sorensen, TNS North America   


10:00
-
10:50

Learn How to Integrate Shopper Marketing Into Your Mix
Applicable research presented by Booz & Company and Brandspark International



10:50
-
11:10

Networking Break


11:10
-
12:00

What Will Appeal to Tomorrow's Shopper
Panel Discussion: What is Shopper Marketing and what will it look like in the future?

Click for more information and panelists



12:00
-
1:00

General Lunch
+
Luncheon Roundtables
* pre-signup required
Click for luncheon roundtable topics. Space is limited, first-come first-served



1:00
-
1:45

Key Metrics to Shopper Marketing Success - Campbell's Case Study


1:45
-
2:15

Innovation Through Technology
A showcase of some of the latest innovations in customer-facing technology for brand marketers, multi-channel retailers, and agencies



2:15
-
3:00

A Retailer's Perspective


3:00
-
3:15

Closing Remarks


3:15
-
4:30

Networking Cocktail - sponsored by Launch!   


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